Erica Ashleigh

The 3 Whys Checklist

Tap every check your post, caption or product page passes. If it can’t answer all three whys, it’ll get likes. It won’t get sales.

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Tap each check your post passes.

Why me?

0/4

Will she know in 3 seconds it’s for her?

My first line names one person or moment, not “everyone”
I used my customer’s real words, not marketing words
It’s about her problem before it’s about my product
There’s a human in it: a face, hands or a real customer

Why this?

0/4

Can she feel the result, not just see the product?

I show the result, not just the bottle (in use, or how she feels)
I said “so that” three times and kept the last one
There’s proof: a real review, customer photo or comment
If I show the price, I give it a reason (cost per use, small batch)

Why now?

0/4

Is there an easy next step and a reason not to wait?

I ask for one small yes: comment a word, take a quiz, join a waitlist
There’s a true reason not to wait (limited batch, launch bonus, season)
Buying feels safe: a mini size, a clear promise or easy returns
I ask once, clearly, and never only “link in bio”

Fix it fast

Missed a why? Fill in the blanks, then post.

1 · Why me?

If you her exact moment, this is for you.

Example: “If your curls frizz the second you step outside, this is for you.”

2 · Why this?

what it is, so that what it does, so that how she feels.

Example: “Shea body butter, so your skin stays soft, so you can finally wear shorts.”

3 · Why now?

Comment one word and I’ll send you your small yes.

Example: “Comment QUIZ and I’ll send you the 30-second skin quiz.”

Want me to use the 3 Whys on your brand?

Email me for a free Content Teardown. I’ll send you the 3 biggest things stopping sales, and exactly how to fix them.

Email Erica

contact@ericaashleigh.co